Why email lists are essential for your publication

Email lists are the not-so-secret ingredient for growing a successful membership program.

Publishers get up to 70% of their traffic from newsletters, and newsletters consistently deliver the most engaged, highest-revenue site visitors. So get your email list in order in the lead-up to your membership launch and you’ll have a much easier time signing up paying members.

We have listed 4 reasons why email lists are essential for growing your membership program and we’ve written a guide on how you can collect email addresses from potential members - but I’d also be excited to hear from you!

Are you regularly sending newsletters to your community? How do you communicate directly with your members?