As one of our first successfully launched IMA publishers, Social Europe is a very good example of how to do a Steady campaign right.
Who is Social Europe
"The purpose of Social Europe is to help strengthen democratic practice by contributing to the public policy discussions addressing the most pressing political and economic issues of our time. We use the values of freedom, sustainability and equality as the foundation on which we examine issues in politics, economy and employment & labour.
We are committed to publishing cutting-edge thinking and new ideas from the most thought-provoking people. Our in-depth analyses and constructive proposals seek to link policy-making to wider political and economic concerns. It is our goal to promote progressive and inclusive societies, sustainable economies and responsible businesses as well as dynamic civil societies."
How to make it work
Social Europe uses all social media channels as well as their website itself to make people aware of the possibility to support them directly. They have a specific membership subsite which implements the Steady checkout. They also, initially, sent out two newsletters within two weeks to directly promote the campaign. They also have a banner in every one of their mails and every article on their site which links to their Steady site.