I guess this can be effective but…not sure if this is even a feature Steady offers at the moment?
In any case IMO you’re way too small to be thinking about these kinds of aquisition strategies right now. This early your priority is reach / discovery. If you can’t solve this, the % of people who will actually aquire a new member for you is too low so with very few members that strategy will not gain any traction (unless your offer is pyramid-scheme-levels of enticing^^).
IMO what you need are touchpoints where people can discover your offer: Free samples. Your own website. Youtube-Videos of you demonstrating your know-how for example, same on facebook etc. Offer yourself as an interview to magazines who are reaching the right audience (more on that below). Ask other podcasts if they will have you as a guest.
Also: I get that self-defense / deescalation touches on a lot of topics. But I’d focus more on a) what you know most of and b) where the market is least saturated. My guess would be: There’s a lot of self-defense instructions around, not as many de-escalation (because that’s not as sexy as punching people^^). BUT: De-escaltion ist more pro-social. You can use that as your unique selling point: “Everybody wants to teach you how to win a fight - I will teach you how you will never HAVE to fight in the first place” - like this. And then - because it’s more pro-social - there’s a broad spectrum of the population that could be interested in this professionally (schools, clubs, parents etc). This is just an example - you know best where your expertise will shine and so on. I’m just saying this to illustrate how you can think about narrowing your focus and as a result of that you can then identify how to better pitch your knowledge to an audience and better identify the people who would benefit from that knowledge. Also: If your spectrum is too broad I personally will not believe you that you are an expert in Psychology, Sociology, Self-Defense and whatnot. Expertise means specialization. There is for example a huge part of games that I will not talk about myself because I am lacking the expertise.
So, in short:
- Get more easily accessible and free content out there so peole can check out what you do.
- Find places where this stuff can be discovered like Youtube, Facebook and so on.
- Identify your strengths and then think about who would want to learn from you. Then think about how you can reach these people. Using my example above: Ask schools if they want you to do an anti-bullying-seminar where you will teach children how NOT to fight - but to talk, to de-escalate, to inform the right adults and so on.
- You will have to build your audience over time. Meaning months and years. For example: It took us about 18 months to grow to a relevant size and we were already highly established in our field with 20 years of experience and a lot of visibility for years and years beforehand.
- Your only alternative that you can control (unless you have contacts with huge platforms) is advertising. But unless you know who your audience is there is no sense in advertising.